Business
owners, have you reviewed your latest financial statements? Have you
really read them? Recognized the information they are revealing
about the current state of your company and where it is heading?
Applied what you have learned to improve your business?
No? Well, don’t
feel too bad. Many an otherwise brilliant and successful business
owner’s eyes have glazed over when faced with numeric detail.
Executives in large companies with this little eye problem turn to
the financial experts in their company to interpret financial
results. But most of us in the small business world don’t have that
luxury. So, what do we do?
Well, we find a
way to figure out how to deal with the financial side of running a
successful business. We read, take a class and learn to do it
ourselves or we rely on outside expertise from a business consultant
or CPA. If we do nothing, we risk our money and our businesses
because running a business without good, current financial data is
analogous to a pilot flying blind. Definitely not a good
thing!
Business
finance is one of the first operational issues we generally need to
tackle with our clients. In fact, we see it as Step 2 of our 12 Step
program for business excellence. It’s a big area, probably too big
and too company-specific for a newsletter. So, we will take a more
general approach and, over several newsletters, offer some of our
quick tips on how to get a better handle on your company’s
numbers.
Before you can
get any value out of your financial statements, let
alone apply quick tips, you need to have the data. For a business,
this data begins with your books. Bookkeeping is not difficult, but
doing it well requires training. In our experience, many
entrepreneurs and owners of small businesses don’t give bookkeeping
the importance it deserves. Giving this basic but critical function
of business short shrift is truly pennywise and pound foolish.
Unless your books are complete, accurate and current, you have
nothing upon which to draw for that critical business information.
Even if you have financial statements, if they are based on bad
data, you have nothing. Or, worse yet, you may be making business
decisions based on bad information.
So begin by
ensuring that your books are in order. Hire a pro. If you are not
sure how to evaluate the technical skills of a bookkeeper you are
considering, get some help. A good business consultant or CPA would
be a good source. Remember, good bookkeeping requires more than a
working knowledge of QuickBooks. It requires a grasp of bookkeeping
and accounting principles.
With your books
in order, you can produce those critical financial statements. Watch
for future editions of this newsletter for some of our tips on
interpreting and applying the information they contain.